Caricaturing at Trade Shows

Today I received a lovely testimonial from a client:

We were attending a trade show and were looking for something a little different to draw (no pun intended) people to our stand. After meeting Simon from Scartoons through BNI we decided that he may be our little trick to make us stand out from the crowd. Little did we know what an impact it would have.

We didn’t know what to expect at first having never done anything like this before. We were the only stand at the event with a queue! This meant that not only did we engage with nearly every person attending the show, we actually got time to discuss our services with them whilst they waited for Simon to work through his queue.

Simon was professional and courteous and was a great addition to our marketing team that day; he really listened to what people said and tried to personalise all his caricatures.

Our stand was the talk of the event, we loved it so much we booked him again. Simon is a professional and talented artist who would be a fantastic addition to any traed show or event, he definitely gives you that wow factor and makes you stand out from the crowd.” – A Salt, internet Central

Very kind words from a happy customer. I really enjoy working at trade shows: you get to meet all sorts of people from all sorts of industries (including the lovely Mr Camara, as in the photo!). I can see why I’m asked to do this sort of thing. Word gets round exhibitions, and a caricaturist is a pretty unique pull for a stand. Partly the attraction is for those who want their face drawn, but also there is the appeal for the bystanders who get to watch me at work!

For the exhibitors themselves, there is an added bonus: that caricature is a branded piece of marketing that won’t get thrown away: years to come, their name will still be in a frame in someone’s office, next to my drawing. I think that’s quite a powerful bit of marketing – beats a business card!

We’re entering the season for trade shows now: I’m looking forward to seeing what industries I’ll be drawing for very soon!

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